Writing
Books, essays, and notes on AI, product, and the future of work.
Long arguments and short notes. Practical when possible, honest when not.
Book
The Last Invention: God, Humanity, and the Age of AI
How Humanity's Greatest Creation Became Its Heir
A meditation on what happens when humanity's greatest creation becomes its heir — and what that means for meaning, work, and faith.
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Marketing to AI: Engineering Visibility, Trust, and Sales in the Zero-Click Web
How to Market When AI Controls the Front Door
A practical playbook for earning visibility, trust, and sales when AI models — not search engines — control the front door of the web.
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Essays
AI Visibility
- Why being invisible to ChatGPT will quietly kill your funnel
- GEO is the new SEO — and it's already moving
- How brands earn trust signals AI models actually use
Product & Startups
- A prompt is not a strategy
- Shipping the smallest useful AI thing
- Why most AI MVPs never ship
Future of Work
- Operators in the age of AI
- The new shape of a small team
- What humans still own